BRANDING PHOTOGRAPHY: ELEVATE YOUR BUSINESS TODAY​

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 WHAT IS THE IMPORTANCE OF BRANDING PHOTOGRAPHY FOR A BUSINESS?

 

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Branding Photography helps your business create a strong visual identity, convey professionalism, build trust with customers, and stand out in a crowded market. Through consistent and high-quality images, branding photography can enhance brand recognition and attract your target audience effectively.

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 THIS BLOG COVERS A UK, SURREY BASED PHOTOSHOOT. COVERING WHY HEADSHOTS ARE A GREAT VISIBILITY TOOL FOR BRAND CLARITY AND AUTHENTICITY WITHIN A WORKSPACE/VENUE/LOCATION FOR SOCIAL MEDIA CHANNELS (SUCH AS INSTAGRAM)

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 Following on from my previous blog post, about how much I love to capture families/couples in the lavender fields in August, (see here), I wanted to show a few more gorgeous images, that I captured there (at Mayfield Lavender) but, this time, for a business!

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I met with Millie Jane Franks, an R'n'B/soul singer & songwriter, as she was after some new branding images for her website and social media platforms. I absolutely love capturing businesses and brands naturally at their place of work, or just in their element doing their “thing”. Furthermore, I can highly recommend “branding photography” for any business that wishes to have a full, current, engaging and professional looking set of images, for all of their online platforms.

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Millie and I discussed the styles, poses and general aesthetic that she was after, in depth, and the lavender fields felt like the perfect fit. Mayfield, with its beautiful, natural and above all, individual feel, was just what we needed to capture the essence of Millie Jane Franks and her business!

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This all got me thinking, my "how-tos" seem to go down really well, and about a year (or so) ago, “branding photography” was a relatively new concept to me too! So, I thought, why not create a guide for any business wondering if “branding photography” is an investment worth making for them?!

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Reasons why personal branding photography can help YOUR business…

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• First impressions – If something is presented well, it creates confidence for a consumer/client. People form first impressions in an instant, and if your content is high quality and has a great aesthetic, it’ll help capture potential clients. People will appreciate your attention to detail, too!

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• Engagement – Visual content is where it’s at, “Facebook posts from brands that included images earned 87% of all engagements”, “...tweets with images receive 150% more retweets than tweets without images; articles with an image once every 75-100 words received double the social media shares as articles with fewer images; Facebook posts with images see 2.3X more engagement than those without images.”  And if your images are professional and good quality, you’re winning!

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• Consistency – If you’re building a brand and your business card, logo, font etc all match (for example), the photography needs to too. Matching visual elements are vital in maintaining brand consistency. “Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility, and 90% of consumers expect their experience to be consistent across all channels and devices used to interact with brands.”

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You might be able to find "Stock Images", but of course other people can find those too, they are great from time to time, but having a unique set of photos that really define you and your business is key, a big part of it is basically about... the person behind the business after all!

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This branding session for Millie's small business captured her brand identity/visual identity, brand personality/brand identity and the true essence of her unique personality. The whole process of this personal branding session/personal branding shoot was great fun from start to finish, professionalism was followed whilst Millie still had fun in front of the camera which left us with a great feeling and we both loved the whole thing, Millie definitely is my ideal client. This headshot session with branding imagery told this brand story to attract Millie's dream clients. As a business owner myself, helping a personal brand with their brand photography for their social platforms (e.g. Instagram) is definitely a passion of mine.

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A brand photoshoot/personal branding photo shoot in different locations really can benefit any small business owners.

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I really loved capturing this photo shoot/branding photo shoot and sending Millie her brand photos/personal branding photographs from her personal branding photography session. I honestly had SO much fun working with Millie, and it felt utterly wonderful to be able to get her the shots that she loved and will use everywhere to reflect her business at the level that it deserves!

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If you’re interested in booking a branding shoot, with a personal branding photographer for your personal brand photography, please look here for more details.

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For my next blog post, please click here.