WEDDING PHOTOGRAPHER BASED IN SOMERSET
Documentary Wedding Photography
GETTING THE MOST OUT OF YOUR BRANDING IMAGES
I’ve recently shot a lot more brand photography images, and I’ve been loving it! “Brand photography – a range of professional images that represent a business visually, and fit with a visual identity through their use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.”.
So, I’ve compiled a list of answers/tips to my most commonly asked questions, when it comes to branding photography bookings.
Key things to think about when having your branding photographs taken…
Location – Once you know the visuals/look you’re after you can work out which sort of location would best suit your businesses’ vibes; Be it, sitting at your desk, mooching outside on your favourite walk or in an urban setting, just make sure that it makes sense for your brand, your dream clients and showcases what your business is all about.
Lighting - If your shoot is outdoors, aim for the light around early mornings or early evenings, i.e. before the sun goes down - these times are known as “Golden Hour” and this light will be soft and flattering for portraits. If your shoot is indoors, pay attention to different times of the day when the light is better for where you want your photographer to set up.
Styling – This is the biggest thing I tell my photography clients: "Make sure you are comfortable in what you are wearing!" You want to forget about what you’re wearing and be able to relax and enjoy your shoot. So… pick - clothes, accessories and hair & makeup that not only communicates your brand effectively, but that also makes you feel confident and amazing. The ability to move is key too!
Flexibly – You don’t have to look straight at the camera, you can look around and try lots of different variations, these things take time to get right, so try to be patient and flexible, you’ll be glad you gave yourself that time afterwards. Don’t be afraid to act goofy, move around, smile, jump, laugh, etc… try sitting down, standing up, even an outfit change! If you are clear about your brand, you’ll know the type of images that are working for you, and you and your photographer can make any necessary changes as you go along.
Relax – Have fun whilst having your pictures taken and just be yourself! People want to connect with YOU, after all.
Where you can use brand photography?
You’ve now got your images, you’ve invested in them and so you want to get your monies worth, but where can you use them?!
As your social media profile photos, especially if you’re a team of one, or your brand is really personal, like a blogger.
A Sign-off of to your email
The options really are endless!