MASTER BRANDING PHOTOGRAPHY: BOOST YOUR BUSINESS

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WHAT IS THE IMPORTANCE OF BRANDING PHOTOGRAPHY FOR A BUSINESS?

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 Branding Photography helps your business create a strong visual identity, convey professionalism, build trust with customers, and stand out in a crowded market. Through consistent and high-quality images, branding photography can enhance brand recognition and attract your target audience effectively.

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THIS BLOG POST COVERS A UK, WORCESTER BASED BRANDING PHOTOSHOOT/BRANDING PHOTOGRAPHY. COVERING WHY HEADSHOTS ARE A GREAT VISIBILITY TOOK FOR BRAND CLARITY AND AUTHENTICITY WITHIN A WORKSPACE/VENUE/LOCATION FOR SOCIAL MEDIA CHANNELS (SUCH AS INSTAGRAM IMAGERY)?

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I finally shot my first branding shoot of the year recently, and it definitely didn't disappoint!

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​This all got me thinking, generally my "how-tos" go down really well, and a few years (or so) ago “branding photography” was a relatively new concept to me too! So I thought, why not create a guide for any business wondering how to go about finding themselves the right photographer to capture and showcase their visual presence online!

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​Finding the Right Brand Photographer for YOU...

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• Connection – I always ALWAYS say relaxed photographs make for the best photographs. Gelling with your photographer is absolutely key. If you find a photographer whose work you love, there's no harm in calling them for a chat or arranging a virtual meet up to get to know one another a little better before deciding to book your shoot with them! It's also really worth asking how much, or how little input they'll have in capturing you and your business, so think about what sort of questions you need answering and the level of guidance you'd like, before having this chat with them - it'll help you to gauge if you can really get the most out of your branding shoot with them!

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• Location, Location, Location - It's so important that your photographer can get you to a visual spot that will represent you and your business. If you find a photographer you really like that isn't based in your area, it's always worth asking if they will travel to you, meet you half way or help you scout locations that suit your business visually. You'll find that most photographers will be more than willing to travel all over the country (and trust me, even with potential travel costs... it'll be worth it in the long run!)

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• Portfolio & Reviews -  Make sure to check a photographers' portfolio thoroughly, you'll get a feel for their work pretty quickly! It's also key to read the reviews left on Google/their own review page to see how others have found working with them. Images speak for themselves, but it’s always good to triple check.

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• Packages & Pricing - Of course, your budget will play a major factor in which branding photographer you book. They'll need to fall within your budget, but it's important to note that this IS a MASSIVE investment into the future of your business, so ‘cheap’ won’t necessarily benefit you/your business in the long run. 

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This branding session for Liz & Clara’s small business captured their brand identity/visual identity, brand personality/brand identity and the true essence of their unique personality. The whole process of this personal branding session/personal branding shoot was great fun from start to finish, professionalism was followed whilst we all still had fun in front of the camera which left us with a great feeling, and we all loved the whole thing, Liz & Clara are definitely is my ideal clients. This headshot session with branding imagery told this brand story to attract Liz & Clara's dream clients. As a business owner myself, helping a personal brand with their brand photography for their social platforms (e.g. Instagram) is definitely a passion of mine.

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A brand photoshoot/personal branding photo shoot in different locations really can benefit any small business owners.

I really loved capturing this photo shoot/branding photo shoot and sending the ladies their brand photos/personal branding photographs from their personal branding photography session. I honestly had SO much fun working with Liz & Clara, and it felt utterly wonderful to be able to get them the shots that they loved and will use everywhere to reflect their business at the level that it deserves!

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If you’re interested in booking a branding shoot, with a personal branding photographer for your personal brand photography, please look here for more details.

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For my previous blog post, please click here.