ELEVATE YOUR BRAND WITH EFFECTIVE BRANDING PHOTOGRAPHY

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WHAT IS THE IMPORTANCE OF BRANDING PHOTOGRAPHY FOR A BUSINESS?

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Branding Photography helps your business create a strong visual identity, convey professionalism, build trust with customers, and stand out in a crowded market. Through consistent and high-quality images, branding photography can enhance brand recognition and attract your target audience effectively.

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 THIS BLOG COVERS A UK, SURREY BASED PHOTOSHOOT. COVERING WHY HEADSHOTS ARE A GREAT VISIBILITY TOOL FOR BRAND CLARITY AND AUTHENTICITY WITHIN A WORKSPACE/VENUE/LOCATION FOR SOCIAL MEDIA CHANNELS (SUCH AS INSTAGRAM)

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    Whether you’re a new business building your website for the very first time or a well-established business revamping your online presence, each and every business, no matter the industry, can benefit from having high quality photography on their website and here are a few reasons why…

 

• A picture is worth a thousand words - Photos enable you to show your clients and customers what you have to offer and how you work, in a visual way. In our current climate, consumers really like to see what they are buying into, for themselves, before making a decision about the purchase.

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• Customers want to get to know YOU - While "stock photos" are certainly helpful for some purposes, they aren’t specific to your business. When people visit your website, they want to get to know you! The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, your work space and what you have to offer.

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• SEO - Search Engine Optimisation, is the practice of strategically optimising various elements of your website in an effort to help it to perform better in the search engine ranking results. There are many elements to SEO, and one element is images. Optimised photographs can help your website to be found in “Google Images”, for example, and perform better in the overall search results too.

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• Content is King - Images are content, and they are a powerful, versatile form of content at that. Photographs can be used to make your website infinitely more engaging. They can be used to build your brand on social media and other platforms, (E.g. on Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google, featured in blog posts and articles – the possibilities are endless). Photographs can even be used in brochures and promotional materials of all kinds.

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Professional photographers can help you to communicate your brand through visual aids. I had the opportunity to do just this recently for HMAD Architects, an architectural firm experienced in “Conservation, refurbishment and renovation of Listed Buildings and sustainable design of extensions and new builds.” (HMAD "About Page")​

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  With professional services, your visual marketing strategy may need to be a little more abstract, but that’s okay! One of the more effective ways to accomplish this is to post pictures of your offices and facilities on your website and social media, which I had the privilege of enabling HMAD to do.

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For providers of professional services, reputation and the power of word of mouth is everything. With high-quality professional photos to adorn your content, it’s easy to maintain an authentic reputation for excellence in your field. An attractive visual representation of how you can benefit your consumer base is a great way to entice someone into becoming a future customer.

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People want to be able to put a face to the services that they will be provided with, too. From a psychological standpoint, it helps them to trust your brand and what you have to offer. It’s a good idea to have professional headshots of employees and upper management in the “about us” section of your website, just like HMAD have done with the images I shot for them. Showing your faces will aid in your networking efforts, and it’s a subtle, but effective way to sell your products and services to any prospective clients.

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This branding session for HMAD'S small business captured their brand identity/visual identity, brand personality/brand identity and the true essence of their unique personality as a business. The whole process of this personal branding session/personal branding shoot was great fun from start to finish, professionalism was followed whilst the team at HMAD still had fun in front of the camera which left us with a great feeling, and we all loved the whole thing, HMAD definitely are my ideal client. This headshot session with branding imagery told this brand story to attract HMAD's dream clients. As a business owner myself, helping a personal brand with their brand photography for their social platforms (e.g. Instagram) is definitely a passion of mine.

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A brand photoshoot/personal branding photo shoot in different locations really can benefit any small business owners.

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I really loved capturing this photo shoot/branding photo shoot and sending the team at HMAD their brand photos/personal branding photographs from their personal branding photography session. I honestly had SO much fun working with everyone at HMAD, and it felt utterly wonderful to have been able to capture shots that they loved and will use everywhere to reflect their business at the level that it deserves!

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If you’re interested in booking a branding shoot, with a personal branding photographer for your personal brand photography, please look here for more details.

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For my next blog post, please click here.

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It was an absolute pleasure to meet the team at HMAD Architects and to see the beautiful space they work in and the amazing projects they produce.

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